학술논문

The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening.
Document Type
Article
Source
Archives of Internal Medicine. 7/14/2003, Vol. 163 Issue 13, p1601. 5p. 1 Chart, 2 Graphs.
Subject
*COLON cancer
Language
ISSN
0003-9926
Abstract
Studies the impact of a celebrity promotional campaign on the practice of colon cancer screening in the U.S. Number of colonoscopies performed; Rate of postcampaign colonoscopy; Percentage of colonoscopies performed on women.