학술논문
What Johnny reads.
Document Type
Article
Author
Source
Subject
*CHILD consumers
*MARKETING research
*AMERICAN children
*ADVERTISING agencies
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*
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Language
ISSN
0001-8899
Abstract
Reports on the plan of Simmons Market Research Bureau to conduct a study measuring media habits and purchasing influence of children in the U.S. Feature of the study; List of ad agencies interested in the study; Remarks from executive Pamela Baxter on the study.