학술논문

Socially Desirable Responding: Enhancement and Denial in 20 Countries.
Document Type
Article
Source
Cross-Cultural Research. Jul2015, Vol. 49 Issue 3, p227-249. 23p.
Subject
*DEMOGRAPHY
*BEHAVIOR
*CONFIDENCE intervals
*DEVELOPMENTAL psychobiology
*FACTOR analysis
*PERSONALITY
*PROBABILITY theory
*RESEARCH funding
*SOCIAL psychology
*T-test (Statistics)
*ETHNOLOGY research
*MULTIPLE regression analysis
*SOCIOECONOMIC factors
*DATA analysis software
*DESCRIPTIVE statistics
*ODDS ratio
*PSYCHOLOGY
Language
ISSN
1069-3971
Abstract
This article investigated the dimensionality, measurement invariance, and cross-cultural variations of social desirability. A total of 3,471 university students from 20 countries completed an adapted version of the Marlowe–Crowne scale. A two-dimensional structure was revealed in the pooled sample, distinguishing enhancement (endorsement of positive self-description) and denial (rejection of negative self-description). The factor structure was supported in most countries; medium-sized item bias was found in two denial items. In a multilevel analysis, we found that (a) there was more cross-cultural variation in denial than enhancement; (b) females tended to score higher on enhancement whereas males tended to score higher on denial; (c) the Human Development Index, an indicator of country socioeconomic development, was the best (negative) predictor of denial; and (d) both enhancement and denial seemed to be associated with country-level values and personality pertinent to “fitting in.” We conclude that social desirability has a positive and a negative impression management dimension that are meaningfully associated with country-level characteristics, and we argue that social desirability is better interpreted as culturally regulated response amplification. [ABSTRACT FROM PUBLISHER]