학술논문
A descriptive analysis of product incentivization in popular YouTube skincare videos.
Document Type
Article
Author
Source
Subject
*HEALTH behavior
*SOCIAL media
*
Language
ISSN
1473-2130
Abstract
Videos with incentivized products promoted a mean of 9.33 products per video compared to 8.39 products per video for non-incentivized products ( I p i = 0.23). The primary outcome was product incentivization, defined by explicitly disclosed sponsorship, or presence of an affiliated link and/or coupon code; prevalence of companies sending products to uploaders was unable to be assessed. Each product's ingredient list was reviewed and potential skin allergens were recorded.[3] Number of subscribers per uploader at time of video upload was obtained from web.archive.org. [Extracted from the article]