학술논문
Communication strategies to promote vaccination behaviours in sub-Saharan Africa.
Document Type
Letter
Author
Source
Subject
*COVID-19 pandemic
*PUBLIC health
*ALTRUISM
*MESSENGERS
*
*
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Language
ISSN
2731-913X
Abstract
Effective public health communication is needed to increase COVID-19 vaccination uptake in sub-Saharan Africa. We present six best practices: (1) use of collective action/altruism, (2) use of relatable language, (3) tailoring messages, (4) use of gain-framed messages, (5) use of trusted messengers and (6) use of research to test messages. [ABSTRACT FROM AUTHOR]