부산대학교 도서관

Over the last several years, supply chain management has been more important to a company's bottom line. In today's competitive market, researchers must focus on finding new and better methods to satisfy consumers. Having a shorter product life cycle and more frequent new product advancements and enhancements are highly valued in today's business climate, which is more global and competitive than in the past. Not only that, but modern consumers have access to cutting-edge tools and resources because to the proliferation of information technology. Because of the urgency of the situation, businesses must train for increased creativity and fierce competition in order to be ready to respond quickly. The objectives of the study are to investigate the most current advancements in supply chain management and the role that this field has played in the growth of the economy and to investigate the impact of the supply chain management practices on the performance of the company. The study has been carried in Chennai city with a sample of 100 MSMEs which are randomly selected. The MSME units which are in the manufacturing and service sectors are considered for the study. The practice of supply chain management and its impact on the performance of the company (performance based on sales) is observed from the respondents through the questionnaire. The author concluded from the result that Close partnership with customers, holding safety stock, many suppliers, outsourcing, strategic planning and subcontracting are having significant influence on the sales performance of the companies. [ABSTRACT FROM AUTHOR]