부산대학교 도서관

Fast and successful adjustment of a company to modern business environment that is characterized by globalization, high demands of customers and shortening of product life cycles has become the main factor of its survival, growth and development. As a response to new business conditions a new - strategic concept of business system management and numerous methods for support to its implementation have been developed. Strategic concept of management seeks from an organization, besides efficiency that is a goal of traditional concept, to be also effective by directing all their efforts towards realization of strategic goals. Nevertheless, in practice it has been proved that only limited number of companies manages to successfully implement their strategies. A wish is to present through this Paper the most common causes of these failures, and to give certain solutions through use of method of multi-criteria analysis with an aim to implement strategy more successfully. [ABSTRACT FROM AUTHOR]