학술논문
Facing the Strain: The Persuasive Effects of Conversion Messages on COVID-19 Vaccination Attitudes and Behavioral Intentions.
Document Type
Article
Source
Subject
*VACCINATION
*STATISTICS
*PATIENT advocacy
*PERSUASION (Rhetoric)
*COVID-19 vaccines
*ATTITUDE (Psychology)
*ONE-way analysis of variance
*MULTIVARIATE analysis
*COMPARATIVE studies
*CRONBACH'S alpha
*HEALTH behavior
*VACCINE hesitancy
*QUESTIONNAIRES
*DESCRIPTIVE statistics
*DATA analysis
*
*
*
*
*
*
*
*
*
*
*
*
*
*
Language
ISSN
1041-0236
Abstract
This study examined two-sided conversion messages in relation to one-sided advocacy messages in reducing vaccine hesitancy related to COVID-19 vaccine uptake. Results demonstrated that, for vaccine-hesitant participants, conversion messages increased pro-COVID-19 vaccination attitudes and behavioral intentions. For high vaccine-hesitant participants, the relationship between conversion messages and attitudes toward COVID-19 vaccinations was mediated through source credibility. For low vaccine-hesitant participants, mediation occurred through counterarguing. Findings have implications for health message tailoring related to COVID-19 vaccine uptake. [ABSTRACT FROM AUTHOR]