부산대학교 도서관

Christopher Browning's book explores the concept of nation branding and its motivations, critiquing both the practice itself and those who promote it. Browning argues that nation branding is a practice rooted in post-Cold War economic logic and commodifies national identity. The book examines the audience and implications of nation branding, highlighting how it can exacerbate anxieties and marginalize certain political subjects. Browning also deconstructs the promises of nation branding and challenges its pacifying nature, inviting readers to consider its constitutive effects. [Extracted from the article]