부산대학교 도서관

Marketing research is focusing more on consumer smartphone purchase trends. This research examines how COVID-19 and LAC concerns have affected Indian smartphone purchases of Chinese brands. We will also investigate how internal and external influences, corporate credibility, and brand attitude affect customers' decisions. Researchers analysed their data using linear regression. We observed that even when every construct, except reluctance to purchase, impacts each other favourably, i.e., when individuals believe that the Chinese smartphone brand delivers excellent features and is worth the money, these two constructions still have a positive association. Hence, when individuals think the Chinese smartphone brand has excellent features and is worth the money, these two constructions are positively related. Due to their nationalism and desire to protect their country, they will continue to deny it. This study will help smartphone firms evaluate the Indian consumer market and other commercial matters. [ABSTRACT FROM AUTHOR]