부산대학교 도서관

ABSTRACT From its construction in the early 1970s, Cancun has gone through a rapid demographic change accompanied by a transformation in the tourism industry, from having 117 inhabitants in 1969 to over 734,000 in 2014, being visited by more than 3.3 million tourists per year. As a result, Cancun has had to offer up something other than its original Caribbean advertising of 'sun, sand, and sex,' now it is offering its Maya heritage. This paper analyzes the origin, development, and evolution of the 'Mayanization' of Cancun-the use of Maya imagery and iconography in advertisements, architecture and souvenirs-and the promotion of a 'Maya imaginary' through the laborers who fuel the tourism industry, turning cultural, archaeological, and historical patrimony into a commodity. [ABSTRACT FROM AUTHOR]