학술논문
Socially Competitive: Using Social Media for Background Research: Strategies and tips for gleaning background information from social media for your CI reports.
Document Type
Article
Author
Source
Subject
*SOCIAL media
*SOCIAL background
*PODCASTING
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Language
ISSN
1089-8689
Abstract
The article focuses on utilizing social media as a resource for competitive intelligence (CI) research in order to gather background information on prospective clients. Topics discussed include the challenges of traditional online research tools, the value of social media platforms such as Twitter, and presence of personal information and potential reliability issues.