학술논문
Nice technology, shame about the product.
Document Type
Article
Author
Source
Subject
*PRODUCT management
*NEW product development
*SCIENTIFIC development
*TECHNOLOGICAL innovations
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Language
ISSN
1479-8352
Abstract
While the incorporation of new technology in a product can provide significant competitive advantage, it is also important to keep in mind the other key elements that help make a successful new product. The creation of new successful products is also as much about getting engineers, designers and marketing people involved in the new product development process to create a product that meets the needs of target customers. [ABSTRACT FROM AUTHOR]