부산대학교 도서관

New ideas and new products are the major strengths for revenue growth in today's vibrant commercial setting. The growing popularity of customer-orientated technological innovation has led to different approaches that feature customer involvement in new product development. The transition from an old model with no or little customer involvement to a customer-based approach that values customer feedback on innovations requires more attention to competitors in the field as their products are based on similar concepts. Innovation based on the customers' needs is a more commercially beneficial and interactive approach to fulfill the market need. Importantly, involving customers in the innovation process requires a new set of concerns, concepts, and decision-making: customers have a lot of options, and companies have to compete for business ever more intensely. When preparing a survey for market research, the main goal should be to validate consumer needs and willingness to buy the product. Determining the demographic to which the product appeals to can narrow down a target market and the features of the product that interest customers. Additionally, customer surveys, market analysis, and business plans are some important elements for success. How to conduct market research is especially vital. This article will focus on successful market research methods, sample survey questions, survey samples, results, and an analysis of productive innovations. New product designs developed by undergraduate students using market research will also be summarized. In addition, this work teaches students to master various skills, such as research, persistence, design, construction, and technical writing. [ABSTRACT FROM AUTHOR]