부산대학교 도서관

The objective of this study was to evaluate the perception and the attitudes towards the probiotic foods of the Indian population. A total of five hundred and fifty one (100%) people were interviewed in three major cities in India using a structured simple questionnaire format. One hundred and five (19.09%) people defined probiotic foods correctly, whereas three hundred and twenty one (58.18%) admitted of not having heard about probiotic food. Socioeconomic status had no impact on the mindset of the consumers. The result of this study suggests the need for a basic, easy to understand educational programs in order to create awareness related to these products. Furthermore the study is of value in devising appropriate strategies for awareness and penetration of probiotic foods amongst Indian consumers by both private companies and government agencies. [ABSTRACT FROM AUTHOR]