학술논문
Managing media during ophthalmic crisis.
Document Type
Letter
Author
Source
Subject
*MASS media
*CITY dwellers
*MALPRACTICE insurance
*CRISES
*PRESS
*
*
*
*
Language
ISSN
0301-4738
Abstract
Dealing with mass media is crucial as it provides easy access to a large audience; the integrity of the health organization as well as their staff is at stake due to the negative publicity. Cataract surgery is the most commonly performed ophthalmic surgical procedures, reviews also conclude an improved quality of life after cataract surgery. But most of the times the information on cataract surgery failures is unfurled by the media for the general population. [Extracted from the article]