소장자료
| LDR | 01131cam a2200313 i 4500 | ||
| 001 | 0093635776▲ | ||
| 005 | 20180520040052▲ | ||
| 008 | 150928s2016 enk b 001 0 eng c▲ | ||
| 010 | ▼a2015035187▲ | ||
| 020 | ▼a9780415722407 (hardback)▲ | ||
| 020 | ▼z9781315858302 (ebook)▲ | ||
| 040 | ▼aDLC▼beng▼cDLC▼dDLC▼d221016▲ | ||
| 042 | ▼apcc▲ | ||
| 043 | ▼ae-ru---▲ | ||
| 050 | 0 | 0 | ▼aHC340.12.Z9▼bC6235 2016▲ |
| 082 | 0 | 0 | ▼a306.30947▼223▲ |
| 090 | ▼a306.30947▼bR644c▲ | ||
| 100 | 1 | ▼aRoberts, Graham H.▲ | |
| 245 | 1 | 0 | ▼aConsumer culture, branding and identity in the new Russia :▼bfrom five-year plan to 4x4 /▼cGraham H. Roberts.▲ |
| 260 | ▼aLondon ;▼aNew York, NY :▼bRoutledge,▼c2016.▲ | ||
| 300 | ▼a200 p. ;▼c24 cm.▲ | ||
| 490 | 0 | ▼aRoutledge interpretive marketing research▲ | |
| 504 | ▼aIncludes bibliographical references (p. 156-192) and index.▲ | ||
| 650 | 0 | ▼aConsumers▼zRussia (Federation)▲ | |
| 650 | 0 | ▼aConsumption (Economics)▼xSocial aspects▼zRussia (Federation)▲ | |
| 650 | 0 | ▼aMarketing▼zRussia (Federation)▲ | |
| 650 | 0 | ▼aBranding (Marketing)▼zRussia (Federation)▲ | |
| 650 | 0 | ▼aGroup identity▼zRussia (Federation)▲ | |
| 999 | ▼a정재훈▼c김정이▲ |
Consumer culture, branding and identity in the new Russia :from five-year plan to 4x4
자료유형
국외단행본
서명/책임사항
Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / Graham H. Roberts.
발행사항
London ; New York, NY : Routledge , 2016.
형태사항
200 p. ; 24 cm.
서지주기
Includes bibliographical references (p. 156-192) and index.
주제
ISBN
9780415722407 (hardback)
청구기호
306.30947 R644c
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