소장자료
LDR | 02732cam a22002898a 4500 | ||
001 | 0092272458▲ | ||
005 | 20180520033928▲ | ||
008 | 130613s2014 nyua 000 0 eng ▲ | ||
010 | ▼a2013021578▲ | ||
020 | ▼a9780071816731 (pbk. : alk. paper)▲ | ||
020 | ▼a0071816739 (pbk. : alk. paper)▲ | ||
035 | ▼a(KERIS)REF000017226011▲ | ||
040 | ▼aDLC▼beng▼cDLC▼erda▼dDLC▲ | ||
042 | ▼apcc▲ | ||
050 | 0 | 0 | ▼aHM742▼b.G743 2014▲ |
082 | 0 | 0 | ▼a302.30285▼221▲ |
090 | ▼a302.30285▼bG814s▲ | ||
100 | 1 | ▼aGreenleigh, Ian.▲ | |
245 | 1 | 4 | ▼aThe social media side door :▼bhow to bypass the gatekeepers to gain greater access and influence /▼cIan Greenleigh.▲ |
260 | ▼aNew York :▼bMcGraw-Hill,▼c[2014]▲ | ||
300 | ▼aviii, 245 p. :▼bill. ;▼c23 cm.▲ | ||
520 | ▼a"Skip the line at the front door! Learn to detect the hidden social media side doors that provide instant, privileged access to the top influencers and decision-makers in any industry Access is one of the great unexamined issues in social media. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us, and few have noticed.Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.In The Social Media Side Door, social media strategist Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be leveraged to unlock a new level of ROI.Ian Greenleigh is the Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Ragan, Seth Godin's The Domino Project, and elsewhere. He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Visit daretocomment.com and follow him at @be3d"--▼cProvided by publisher.▲ | ||
650 | 0 | ▼aSocial media.▲ | |
650 | 0 | ▼aOnline social networks.▲ | |
650 | 0 | ▼aInternet advertising.▲ | |
650 | 7 | ▼aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce).▼2bisacsh▲ | |
999 | ▼c정영주▲ |
The social media side door :how to bypass the gatekeepers to gain greater access and influence
자료유형
국외단행본
서명/책임사항
The social media side door : how to bypass the gatekeepers to gain greater access and influence / Ian Greenleigh.
개인저자
발행사항
New York : McGraw-Hill , [2014]
형태사항
viii, 245 p. : ill. ; 23 cm.
요약주기
"Skip the line at the front door! Learn to detect the hidden social media side doors that provide instant, privileged access to the top influencers and decision-makers in any industry Access is one of the great unexamined issues in social media. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us, and few have noticed.Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.In The Social Media Side Door, social media strategist Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be leveraged to unlock a new level of ROI.Ian Greenleigh is the Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Ragan, Seth Godin's The Domino Project, and elsewhere. He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Visit daretocomment.com and follow him at @be3d"-- Provided by publisher.
주제
ISBN
9780071816731 (pbk. : alk. paper) 0071816739 (pbk. : alk. paper)
청구기호
302.30285 G814s
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