소장자료
| LDR | 01835caa a2200000 a | ||
| 001 | 0100876783▲ | ||
| 005 | 20250811153809▲ | ||
| 007 | ta ▲ | ||
| 008 | 181207s2019 nyu 000 0 eng c▲ | ||
| 020 | ▼a9781292208787▼q(pbk.)▲ | ||
| 020 | ▼z9781292208800▼q(ebk.)▲ | ||
| 020 | ▼z9781292208794▼q(ebk.)▲ | ||
| 035 | ▼a(KERIS)REF000018864772▲ | ||
| 040 | ▼aDLC▼beng▼cDLC▼d221016▲ | ||
| 082 | 0 | 0 | ▼a650.072▼223▲ |
| 090 | ▼a650.072▼bS257r8▲ | ||
| 100 | 1 | ▼aSaunders, M. N. K.▲ | |
| 245 | 1 | 0 | ▼aResearch methods for business students /▼cby Mark Saunders, Philip Lewis, Adrian Thornhill.▲ |
| 250 | ▼a8th ed.▲ | ||
| 260 | ▼aNew York :▼bPearson,▼c[2019].▲ | ||
| 300 | ▼axxxiii, 833 p. :▼bill.(col.) ;▼c27 cm.▲ | ||
| 336 | ▼atext▼btxt▼2rdacontent▲ | ||
| 337 | ▼aunmediated▼bn▼2rdamedia▲ | ||
| 338 | ▼avo3lume▼bnc▼2rdacarrier▲ | ||
| 500 | ▼aRevised edition of the authors' Research methods for business students, 2015.▲ | ||
| 505 | 0 | ▼aPublisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.▲ | |
| 650 | 0 | ▼aBusiness▼xResearch.▲ | |
| 650 | 0 | ▼aBusiness▼xResearch▼xData processing.▲ | |
| 700 | 1 | ▼aLewis, Philip,▼d1945-.▲ | |
| 700 | 1 | ▼aThornhill, Adrian▼0387461▲ |
Research methods for business students
자료유형
국외단행본
서명/책임사항
Research methods for business students / by Mark Saunders, Philip Lewis, Adrian Thornhill.
판사항
8th ed.
발행사항
New York : Pearson , [2019].
형태사항
xxxiii, 833 p. : ill.(col.) ; 27 cm.
일반주기
Revised edition of the authors' Research methods for business students, 2015.
내용주기
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
ISBN
9781292208787
청구기호
650.072 S257r8
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