소장자료
| LDR | 03199cam a2200000 a | ||
| 001 | 0100523595▲ | ||
| 003 | OCoLC▲ | ||
| 005 | 20210928140655▲ | ||
| 007 | ta ▲ | ||
| 008 | 160721s2017 nyua b 001 0 eng c▲ | ||
| 020 | ▼a9780231174824 (hbk.)▲ | ||
| 020 | ▼a0231174829 (hbk.)▲ | ||
| 020 | ▼a9780231174831 (pbk.)▲ | ||
| 020 | ▼a0231174837 (pbk.)▲ | ||
| 035 | ▼a(OCoLC)947816807▼z(OCoLC)947020166▼z(OCoLC)961881098▼z(OCoLC)1090863362▼z(OCoLC)1099590896▼z(OCoLC)1102465240▼z(OCoLC)1105981768▼z(OCoLC)1109997198▼z(OCoLC)1113923931▼z(OCoLC)1120206749▼z(OCoLC)1125819537▼z(OCoLC)1134435351▼z(OCoLC)1137646799▲ | ||
| 040 | ▼aDLC▼beng▼cDLC▼dBTCTA▼dOCLCF▼dYDXCP▼dBDX▼dJAO▼dYDX▼dNZLPP▼d221016▲ | ||
| 082 | 0 | 4 | ▼a658.4/012▼223▲ |
| 090 | ▼a658.4012▼bS553i▲ | ||
| 100 | 1 | ▼aSherman, Lenonard,▼d1956-▲ | |
| 245 | 1 | 0 | ▼aIf you're in a dogfight, become a cat! :▼bstrategies for long-term growth /▼cLeonard Sherman.▲ |
| 260 | ▼aNew York :▼bColumbia University Press,▼c[2017].▲ | ||
| 300 | ▼ax, 348 p. :▼bill. ;▼c24 cm.▲ | ||
| 504 | ▼aIncludes bibliographical references and index.▲ | ||
| 505 | 0 | ▼aThe origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.▲ | |
| 520 | ▼aBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth.▲ | ||
| 650 | 0 | ▼aStrategic planning.▲ | |
| 650 | 0 | ▼aIndustrial management.▲ |
If you're in a dogfight, become a cat! :strategies for long-term growth
자료유형
국외단행본
서명/책임사항
If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman.
발행사항
New York : Columbia University Press , [2017].
형태사항
x, 348 p. : ill. ; 24 cm.
서지주기
Includes bibliographical references and index.
내용주기
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
요약주기
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth.
ISBN
9780231174824 (hbk.) 0231174829 (hbk.) 9780231174831 (pbk.) 0231174837 (pbk.)
청구기호
658.4012 S553i
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