소장자료
LDR | 03080cam a2200000 a | ||
001 | 0100461804▲ | ||
003 | OCoLC▲ | ||
005 | 20200421152220▲ | ||
007 | cr |||||||||||▲ | ||
008 | 181029s2019 mdu o eng c▲ | ||
010 | ▼a 2018051813▲ | ||
020 | ▼a9781475842197▼qelectronic book▲ | ||
020 | ▼a1475842198▼qelectronic book▲ | ||
020 | ▼z9781475842173▼qhardcover ;▼qalkaline paper▲ | ||
035 | ▼a2007078▼b(N$T)▲ | ||
035 | ▼a(OCoLC)1060184737▲ | ||
040 | ▼aDLC▼beng▼erda▼cDLC▼dOCLCO▼dN$T▼dYDX▼dEBLCP▼dYDX▲ | ||
042 | ▼apcc▲ | ||
050 | 1 | 4 | ▼aP96.M4▼bW37 2019▲ |
072 | 7 | ▼aPSY▼x031000▼2bisacsh▲ | |
082 | 0 | 0 | ▼a302.23071/2▼223▲ |
100 | 1 | ▼aWasserman, Jim,▼d1961-▼eauthor.▲ | |
245 | 1 | 0 | ▼aMiddle schoolers, meet media literacy :▼bhow teachers can bring economics, media, and marketing to life /▼cJim Wasserman, David W. Loveland.▼h[electronic resource]▲ |
260 | 1 | ▼aLanham :▼bRowman & Littlefield,▼c[2019]▲ | |
300 | ▼a1 online resource (xiii, 190 pages).▲ | ||
336 | ▼atext▼btxt▼2rdacontent▲ | ||
337 | ▼acomputer▼bc▼2rdamedia▲ | ||
338 | ▼aonline resource▼bcr▼2rdacarrier▲ | ||
490 | 0 | ▼aMedia, marketing, and me series▲ | |
504 | ▼aIncludes bibliographical references.▲ | ||
505 | 0 | ▼aMarketing & media: the twin pillars of American society -- Introduction to basic neoclassical economics (the objective study of choice) -- Behavioral economics (how we are "nudged" while making our choices) -- Coolness: the super nudge -- Seeking media lit's holy grail (consumer demographics) -- An age-old question (media lit and children) -- Tween centrics (media lit, tweens, and young teens) -- Media literacy, relativity, and persuasion -- Telling the truth.▲ | |
520 | ▼aThis book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.▲ | ||
588 | ▼aDescription based on online resource; title from digital title page (viewed on February 05, 2019).▲ | ||
590 | ▼aMaster record variable field(s) change: 050▲ | ||
650 | 0 | ▼aMedia literacy▼xStudy and teaching (Middle school)▲ | |
650 | 0 | ▼aEconomics▼xStudy and teaching (Middle school)▲ | |
650 | 0 | ▼aMarketing▼xStudy and teaching (Middle school)▲ | |
650 | 7 | ▼aPSYCHOLOGY / Social Psychology▼2bisacsh▲ | |
655 | 4 | ▼aElectronic books.▲ | |
655 | 0 | ▼aElectronic books.▲ | |
700 | 1 | ▼aLoveland, David W.,▼d1973-▼eauthor.▲ | |
776 | 0 | 8 | ▼iPrint version:▼aWasserman, Jim, 1961- author.▼tMiddle schoolers, meet media literacy▼dLanham, Maryland : Rowman & Littlefield, [2019]▼z9781475842173▼w(DLC) 2018043769▲ |
856 | 4 | 0 | ▼3EBSCOhost▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2007078▼g7▲ |
938 | ▼aEBL - Ebook Library▼bEBLB▼nEBL5646177▲ | ||
938 | ▼aYBP Library Services▼bYANK▼n15999072▲ | ||
938 | ▼aEBSCOhost▼bEBSC▼n2007078▲ | ||
994 | ▼a92▼bN$T▲ |
Middle schoolers, meet media literacy :how teachers can bring economics, media, and marketing to life
자료유형
국외eBook
서명/책임사항
Middle schoolers, meet media literacy : how teachers can bring economics, media, and marketing to life / Jim Wasserman, David W. Loveland. [electronic resource]
발행사항
Lanham : Rowman & Littlefield , [2019]
형태사항
1 online resource (xiii, 190 pages).
서지주기
Includes bibliographical references.
내용주기
Marketing & media: the twin pillars of American society -- Introduction to basic neoclassical economics (the objective study of choice) -- Behavioral economics (how we are "nudged" while making our choices) -- Coolness: the super nudge -- Seeking media lit's holy grail (consumer demographics) -- An age-old question (media lit and children) -- Tween centrics (media lit, tweens, and young teens) -- Media literacy, relativity, and persuasion -- Telling the truth.
요약주기
This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.
주제
기타형태저록
ISBN
9781475842197 1475842198
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