소장자료
| LDR | 02885cam a2200577Mi 4500 | ||
| 001 | 0100460043▲ | ||
| 003 | OCoLC▲ | ||
| 005 | 20220427174605▲ | ||
| 006 | m e d ▲ | ||
| 007 | cr bn||||m|||a▲ | ||
| 008 | 180106s2018 pau fob 001 0 eng d▲ | ||
| 020 | ▼a9781522549857▼q(electronic bk.)▲ | ||
| 020 | ▼a1522549854▼q(electronic bk.)▲ | ||
| 020 | ▼z9781522549840▼qhardcover▲ | ||
| 024 | 7 | ▼a10.4018/978-1-5225-4984-0▼2doi▲ | |
| 035 | ▼a1684130▼b(N$T)▲ | ||
| 035 | ▼a(OCoLC)1018301022▲ | ||
| 040 | ▼aIGIGL▼beng▼erda▼cIGIGL▼dOCLCO▼dN$T▲ | ||
| 050 | 4 | ▼aHF5415.525▼b.P433 2018e▲ | |
| 072 | 7 | ▼aBUS▼x082000▼2bisacsh▲ | |
| 072 | 7 | ▼aBUS▼x041000▼2bisacsh▲ | |
| 072 | 7 | ▼aBUS▼x042000▼2bisacsh▲ | |
| 072 | 7 | ▼aBUS▼x085000▼2bisacsh▲ | |
| 082 | 0 | 4 | ▼a658.8/342▼223▲ |
| 100 | 1 | ▼aPedeliento, Giuseppe,▼d1984-▼eauthor.▲ | |
| 245 | 1 | 0 | ▼aAnalyzing attachment and consumers' emotions :▼bemerging research and opportunities /▼cby Giuseppe Pedeliento.▼h[electronic resource]▲ |
| 260 | 1 | ▼aHershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :▼bIGI Global,▼c[2018]▲ | |
| 300 | ▼a1 online resource (14 PDFs (xix, 308 pages))▲ | ||
| 336 | ▼atext▼2rdacontent▲ | ||
| 337 | ▼aelectronic▼2isbdmedia▲ | ||
| 338 | ▼aonline resource▼2rdacarrier▲ | ||
| 504 | ▼aIncludes bibliographical references and index.▲ | ||
| 505 | 0 | ▼aChapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.▲ | |
| 520 | 3 | ▼a"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--▼cProvided by publisher.▲ | |
| 588 | ▼aDescription based on title screen (IGI Global, viewed 01/06/2018).▲ | ||
| 590 | ▼aAdded to collection customer.56279.3 - Master record variable field(s) change: 072▲ | ||
| 650 | 0 | ▼aCustomer loyalty.▲ | |
| 650 | 0 | ▼aBranding (Marketing)▲ | |
| 650 | 0 | ▼aCustomer relations.▲ | |
| 650 | 7 | ▼aBUSINESS & ECONOMICS / Industrial Management▼2bisacsh▲ | |
| 650 | 7 | ▼aBUSINESS & ECONOMICS / Management▼2bisacsh▲ | |
| 650 | 7 | ▼aBUSINESS & ECONOMICS / Management Science▼2bisacsh▲ | |
| 650 | 7 | ▼aBUSINESS & ECONOMICS / Organizational Behavior▼2bisacsh▲ | |
| 655 | 4 | ▼aElectronic books.▲ | |
| 710 | 2 | ▼aIGI Global,▼epublisher.▲ | |
| 776 | 0 | 8 | ▼iPrint version:▼z1522549846▼z9781522549840▼w(DLC) 2017033734▲ |
| 856 | 4 | 0 | ▼3EBSCOhost▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1684130▼g7▲ |
| 938 | ▼aIGI Global▼bIGIG▼n00185745▲ | ||
| 938 | ▼aEBSCOhost▼bEBSC▼n1684130▲ | ||
| 994 | ▼a92▼bN$T▲ |
Analyzing attachment and consumers' emotions : emerging research and opportunities
자료유형
국외eBook
서명/책임사항
Analyzing attachment and consumers' emotions : emerging research and opportunities / by Giuseppe Pedeliento. [electronic resource]
단체저자
발행사항
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global , [2018]
형태사항
1 online resource (14 PDFs (xix, 308 pages))
서지주기
Includes bibliographical references and index.
내용주기
Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
요약주기
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- Provided by publisher.
주제
ISBN
9781522549857 1522549854
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