소장자료
LDR | 01524cam a2200289 a 4500 | ||
001 | 0092310596▲ | ||
005 | 20180520102909▲ | ||
008 | 140310s2012 maua b 001 0 eng ▲ | ||
010 | ▼a2010030838▲ | ||
020 | ▼a9780135078228 (pbk. : alk. paper)▲ | ||
035 | ▼a(KERIS)REF000015943438▲ | ||
040 | ▼aDLC▼cDLC▼dDLC▲ | ||
042 | ▼apcc▲ | ||
050 | 0 | 0 | ▼aHF5415.2▼b.B7787 2012▲ |
082 | 0 | 0 | ▼a658.8/30285554▼221▲ |
090 | ▼a658.830285▼bB967b3▲ | ||
100 | 1 | ▼aBurns, Alvin C.▲ | |
245 | 1 | 0 | ▼aBasic marketing research :▼busing Microsoft Excel data analysis /▼cAlvin C. Burns, Ronald F. Bush.▲ |
250 | ▼a3rd ed.▲ | ||
260 | ▼aBoston :▼bPrentice Hall,▼cc2012.▲ | ||
300 | ▼axxii, 391 p. :▼bcol. ill. ;▼c26 cm.▲ | ||
504 | ▼aIncludes bibliographical references and index.▲ | ||
505 | 0 | ▼aAn introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.▲ | |
630 | 0 | 0 | ▼aMicrosoft Excel (Computer file)▲ |
650 | 0 | ▼aMarketing research.▲ | |
700 | 1 | ▼aBush, Ronald F.▲ | |
999 | ▼c정영주▲ |
Basic marketing research :using Microsoft Excel data analysis
자료유형
국외단행본
서명/책임사항
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
판사항
3rd ed.
발행사항
Boston : Prentice Hall , c2012.
형태사항
xxii, 391 p. : col. ill. ; 26 cm.
서지주기
Includes bibliographical references and index.
내용주기
An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.
ISBN
9780135078228 (pbk. : alk. paper)
청구기호
658.830285 B967b3
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