소장자료
LDR | 01905cam a2200000 a | ||
001 | 0100337604▲ | ||
005 | 20181010160648▲ | ||
008 | 170320s2017 gw b 000 0 eng c▲ | ||
010 | ▼a2016059621▲ | ||
020 | ▼a9783631718766 (pbk.)▲ | ||
020 | ▼z9783631718773 (ebk.)▲ | ||
035 | ▼a(KERIS)REF000018321174▲ | ||
040 | ▼aDLC▼beng▼cDLC▼dDLC▼d221016▲ | ||
042 | ▼apcc▲ | ||
050 | 0 | 0 | ▼aHD59▼b.R46 2017▲ |
082 | 0 | 0 | ▼a659.072/1▼223▲ |
090 | ▼a659.0721▼bR432a▲ | ||
245 | 0 | 0 | ▼aResearch methods and techniques in public relations and advertising /▼cBayram Oğuz Aydin, Emine Şahin (eds.).▲ |
260 | ▼aFrankfurt :▼bPL Academic Research,▼c2017.▲ | ||
300 | ▼a223 p. ;▼c21 cm.▲ | ||
504 | ▼aIncludes bibliographical references.▲ | ||
505 | 0 | ▼aIntroduction -- Netnographical analysis of voting preferences of women in online communities in terms of basic values -- Using fear appeal in political advertisements and its effect on audiences : an experiemental study -- Case analysis in crisis communication : analysis of a sample case which became a political crisis with the news "they did not scan the testicle" -- Discourse analysis in relation to a social movement -- A research on the importance grading of public relations applications fields : application of the delphi method -- Survey as a quantitative research method -- A focus group research -- Advertisement ethics and legal regulations from the perspective of advertisement practitioners : a grounded theory analysis -- Public relations perception of graduate students : their employment and career expectations -- Authors.▲ | |
650 | 0 | ▼aPublic relations▼xResearch▼xMethodology.▲ | |
650 | 0 | ▼aAdvertising▼xResearch▼xMethodology.▲ | |
700 | 1 | ▼aAydın, Bayram Oğuz.▲ | |
700 | 1 | ▼aŞahin, Emine.▲ |
Research methods and techniques in public relations and advertising
자료유형
국외단행본
서명/책임사항
Research methods and techniques in public relations and advertising / Bayram Oğuz Aydin, Emine Şahin (eds.).
발행사항
Frankfurt : PL Academic Research , 2017.
형태사항
223 p. ; 21 cm.
서지주기
Includes bibliographical references.
내용주기
Introduction -- Netnographical analysis of voting preferences of women in online communities in terms of basic values -- Using fear appeal in political advertisements and its effect on audiences : an experiemental study -- Case analysis in crisis communication : analysis of a sample case which became a political crisis with the news "they did not scan the testicle" -- Discourse analysis in relation to a social movement -- A research on the importance grading of public relations applications fields : application of the delphi method -- Survey as a quantitative research method -- A focus group research -- Advertisement ethics and legal regulations from the perspective of advertisement practitioners : a grounded theory analysis -- Public relations perception of graduate students : their employment and career expectations -- Authors.
ISBN
9783631718766 (pbk.)
청구기호
659.0721 R432a
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