소장자료
LDR | 01295nam a22002778a 4500 | ||
001 | 0092942914▲ | ||
003 | DLC▲ | ||
005 | 20180520013329▲ | ||
008 | 130826s2013 cau b 001 0 eng c▲ | ||
010 | ▼a2013034437▲ | ||
020 | ▼a9788132113409 (hardback : alk. paper)▲ | ||
040 | ▼aDLC▼beng▼cDLC▼erda▲ | ||
042 | ▼apcc▲ | ||
050 | 0 | 0 | ▼aHF5415.5▼b.K8636 2013▲ |
082 | 0 | 0 | ▼a658.8/12▼223▲ |
090 | ▼a658.812▼bK96p▲ | ||
100 | 1 | ▼aKumar, V.,▼d1957-▲ | |
245 | 1 | 0 | ▼aProfitable customer engagement :▼bconcept, metrics, and strategies /▼cV. Kumar.▲ |
260 | ▼aThousand Oaks :▼bSAGE Publications India Pvt. Ltd,▼c2013.▲ | ||
300 | ▼axxii, 311 p. ;▼c25 cm.▲ | ||
504 | ▼aIncludes bibliographical references and index.▲ | ||
505 | 0 | ▼aList of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.▲ | |
650 | 0 | ▼aCustomer relations▼xManagement.▲ | |
650 | 0 | ▼aBranding (Marketing)▲ | |
650 | 0 | ▼aProfit.▲ | |
999 | ▼c김정이▲ |
Profitable customer engagement :concept, metrics, and strategies
자료유형
국외단행본
서명/책임사항
Profitable customer engagement : concept, metrics, and strategies / V. Kumar.
발행사항
Thousand Oaks : SAGE Publications India Pvt. Ltd , 2013.
형태사항
xxii, 311 p. ; 25 cm.
서지주기
Includes bibliographical references and index.
내용주기
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
ISBN
9788132113409 (hardback : alk. paper)
청구기호
658.812 K96p
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