소장자료
LDR | 01486cam a2200289 a 4500 | ||
001 | 0092161886▲ | ||
005 | 20180519042416▲ | ||
008 | 130501s2014 maua b 001 0 eng ▲ | ||
010 | ▼a2012038213▲ | ||
020 | ▼a9780133020267▲ | ||
035 | ▼a(KERIS)REF000016940779▲ | ||
040 | ▼aDLC▼cDLC▼dDLC▲ | ||
042 | ▼apcc▲ | ||
050 | 0 | 0 | ▼aHD30.22▼b.K39 2013▲ |
082 | 0 | 0 | ▼a338.5024/658▼221▲ |
090 | ▼a338.5024658▼bK25m7▲ | ||
100 | 1 | ▼aKeat, Paul G.▲ | |
245 | 1 | 0 | ▼aManagerial economics :▼beconomic tools for today's decision makers /▼cPaul G. Keat, Philip K.Y. Young, Stephen E. Erfle.▲ |
250 | ▼a7th ed.▲ | ||
260 | ▼aBoston :▼bPearson,▼cc2013.▲ | ||
300 | ▼axxvi, 593 p. :▼bill. ;▼c27 cm.▲ | ||
504 | ▼aIncludes bibliographical references and index.▲ | ||
505 | 0 | ▼aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.▲ | |
650 | 0 | ▼aManagerial economics.▲ | |
700 | 1 | ▼aYoung, Philip K. Y.▲ | |
700 | 1 | ▼aErfle, Stephen E.▼q(Stephen Eugene)▲ | |
999 | ▼c정영주▲ |
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Managerial economics :economic tools for today's decision makers
자료유형
국외단행본
서명/책임사항
Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle.
개인저자
판사항
7th ed.
발행사항
Boston : Pearson , c2013.
형태사항
xxvi, 593 p. : ill. ; 27 cm.
서지주기
Includes bibliographical references and index.
내용주기
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
ISBN
9780133020267
청구기호
338.5024658 K25m7
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