소장자료
LDR | 02311nam a2200253 a 4500 | ||
001 | 0009327032▲ | ||
005 | 20180520075235▲ | ||
008 | 100528s2009 ilu b 001 0 eng ▲ | ||
020 | ▼a 9780838910023 (alk. paper)▲ | ||
020 | ▼a 0838910025 (alk. paper)▲ | ||
035 | ▼a (KERIS)REF000015801116▲ | ||
040 | ▼aDLC▼cDLC▼dCDX▼dAFQ▼dYDXCP▼dBWX▼dBTCTA▼dIXA▼dTTS▼dDLC▼d221016▲ | ||
082 | 0 | 0 | ▼a 021.7▼2 21▲ |
090 | ▼a 021.7▼b L697g▲ | ||
245 | 0 | 4 | ▼aThe library PR handbook :▼bhigh-impact communications/▼cedited by Mark R. Gould.▲ |
260 | ▼aChicago:▼bAmerican Library Association,▼c2009.▲ | ||
300 | ▼avii, 113 p.;▼c28 cm.▲ | ||
504 | ▼a Includes bibliographical references and index.▲ | ||
505 | 0 | 0 | ▼t Increasing relevance, relationships, and results : principles and practices for effective multicultural communication /▼rMaria Elena Campisteguy ... [et al.] --.▼t Building public will for libraries /▼rEric Friedenwald-Fishman and Laura K. Lee Dellinger --.▼t Can all this 2.0 stuff help libraries with promotion and communicate our value? /▼rStephen Abram --.▼t Op-eds, letters to the editor, and state of the library reports can inform public debate /▼rChris Kertesz --.▼t Cooking up culture /▼rMichael Steinmacher --.▼t Harness a celebrity brand and create effective print public service announcements /▼rMark R. Gould --.▼t Savvy outreach tactics, special events will focus the media's attention on your message /▼rJene O'Keefe Trigg --.▼t Thousands of libraries strengthen their communications through a national public awareness initiative /▼rMegan Humphrey --.▼t Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries /▼rSteve Zalusky --.▼t Gaming @ your library : generating excitement in social settings can result in increased attendance at your library /▼rDale Lipschultz --.▼t A values-based approach to successful library advocacy /▼rLaura K. Lee Dellinger --.▼t Building a community : empower people as messengers /▼rEric Friedenwald-Fishman and Chip Conley --.▼t Friends groups can help libraries promote their services /▼r Sally Gardner Reed.▲ |
650 | 0 | ▼a Libraries▼x Public relations▼v Handbooks, manuals, etc.▲ | |
650 | 0 | ▼a Libraries and community▼v Handbooks, manuals, etc.▲ | |
700 | 1 | ▼a Gould, Mark R. ▲ | |
950 | 0 | ▼b $55▲ | |
990 | ▼a 이현진▼b정영주▲ |
The library PR handbook :high-impact communications
자료유형
국외단행본
서명/책임사항
The library PR handbook : high-impact communications / edited by Mark R. Gould.
개인저자
발행사항
Chicago : American Library Association , 2009.
형태사항
vii, 113 p. ; 28 cm.
서지주기
Includes bibliographical references and index.
내용주기
Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.] --. Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger --. Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram --. Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz --. Cooking up culture / Michael Steinmacher --. Harness a celebrity brand and create effective print public service announcements / Mark R. Gould --. Savvy outreach tactics, special events will focus the media's attention on your message / Jene O'Keefe Trigg --. Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey --. Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky --. Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz --. A values-based approach to successful library advocacy / Laura K. Lee Dellinger --. Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley --. Friends groups can help libraries promote their services / Sally Gardner Reed.
주제
ISBN
9780838910023 (alk. paper) 0838910025 (alk. paper)
청구기호
021.7 L697g
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