소장자료
LDR | 03654nam a2200301 a 4500 | ||
001 | 0009303167▲ | ||
005 | 20180520135730▲ | ||
008 | 091215s2009 nyu b 001 0 eng ▲ | ||
020 | ▼a 9780415992046 (hardback : alk. paper)▲ | ||
020 | ▼a 0415992044 (hardback : alk. paper)▲ | ||
020 | ▼a 9780415992053 (pbk. : alk. paper)▲ | ||
020 | ▼a 0415992052 (pbk. : alk. paper)▲ | ||
035 | ▼a (OCoLC)ocn213849153▲ | ||
040 | ▼aDLC▼cDLC▼dBTCTA▼dBAKER▼dYDXCP▼dC#P▼dBWX▼dCDX▼dNLGGC▼dVLB▼dCS1▼dDLC▼d221016▲ | ||
050 | 0 | 0 | ▼a P91.25▼b .K49 2009▲ |
082 | 0 | 0 | ▼a 302.23▼2 21▲ |
090 | ▼a 302.23 ▼b K44d▲ | ||
245 | 0 | 0 | ▼aKey readings in media today :▼bmass communication in contexts/▼cedited by Brooke Erin Duffy and Joseph Turow.▲ |
260 | ▼aNew York:▼bRoutledge,▼c2009.▲ | ||
300 | ▼axi, 484 p.;▼c26 cm.▲ | ||
504 | ▼a Includes bibliographical references and index.▲ | ||
505 | 0 | 0 | ▼gpt. 1 : Understanding the nature of mass media.▼t Mass communication, popular taste and organized social action /▼rPaul F. Lazarsfeld and Robert K. Merton --.▼t The definition of media literacy /▼rW. James Potter --.▼t Common media for an uncommon nation /▼rBen H. Bagdikian --.▼t Political problem, political solutions /▼rRobert McChesney --.▼t Not toasters : the special nature of media products /▼rC. Edwin Baker --.▼t Four puzzles from cyberspace /▼r Lawrence Lessig --▼gpt. 2 : The print media.▼t Making news : time and typifications /▼rGaye Tuchman --.▼t Convergence : news production in a digital age /▼rEric Klinenberg --.▼t Time ahead : digital challenges facing print magazines /▼rBrooke Erin Duffy --.▼t Sex, lies, and advertising /▼rGloria Steinem --.▼t Is there a text in this advertising campaign? : literature, marketing, and Harry Potter /▼rPhilip Nel --.▼t Newspapers rocken espanol /▼r Mark Fitzgerald --▼gpt. 3 : The electronic media.▼t What is news? /▼rNeil Postman and Steve Powers --.▼t Queens for a day : Queer eye for the straight guy and the neoliberal project /▼rKatherine Sender --.▼t Deconstructing the diversity principle /▼rPhilip M. Napoli --.▼t Radio and modernity : time, place and "communicative capacity" /▼rDavid Hendy --.▼t Fallout : a follow up to "the internet debacle" /▼rJanis Ian --.▼t Promoting the industry /▼rJanet Wasko --.▼t Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art /▼r Matthew P. McAllister, Ian Gordon, and Mark Jancovich --▼gpt. 4 : The digital media.▼t The long tail /▼rChris Anderson --.▼t Peer production and sharing /▼rYochai Benkler --.▼t Your brain on video games : could they actually be good for you? /▼rSteven Johnson --.▼t Sports online : the newest player in mediasport /▼rMichael Real --.▼t Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture /▼rHenry Jenkins --.▼t Download this : youtube phenom has a big secret /▼r Ethan Smith and Peter Lattman --▼g pt. 5▲ |
505 | ▼a: Advertising and public relations.▼t The work of adcult /▼rJames B. Twitchell --.▼t "Chaos scenario" : a look at the marketing industry's coming disaster /▼rBob Garfield --.▼t Rethinking television in the digital age /▼rJoseph Turow --.▼t Philanthropy as public relations : a critical perspective on cause marketing /▼rInger L. Stole --.▼t Media, war, and propaganda : strategies of information management during the 2003 Iraq war /▼rDeepa Kumar --.▼t The public and its problems : some notes for the new millennium /▼r Stuart Ewen▲ | ||
650 | 0 | ▼a Mass media.▲ | |
700 | 1 | ▼a Duffy, Brooke Erin.▲ | |
700 | 1 | ▼a Turow, Joseph.▲ | |
950 | 0 | ▼b $80▲ | |
990 | ▼a정영주▲ |
Key readings in media today :mass communication in contexts
자료유형
국외단행본
서명/책임사항
Key readings in media today : mass communication in contexts / edited by Brooke Erin Duffy and Joseph Turow.
발행사항
New York : Routledge , 2009.
형태사항
xi, 484 p. ; 26 cm.
서지주기
Includes bibliographical references and index.
내용주기
pt. 1 : Understanding the nature of mass media. Mass communication, popular taste and organized social action / Paul F. Lazarsfeld and Robert K. Merton --. The definition of media literacy / W. James Potter --. Common media for an uncommon nation / Ben H. Bagdikian --. Political problem, political solutions / Robert McChesney --. Not toasters : the special nature of media products / C. Edwin Baker --. Four puzzles from cyberspace / Lawrence Lessig -- pt. 2 : The print media. Making news : time and typifications / Gaye Tuchman --. Convergence : news production in a digital age / Eric Klinenberg --. Time ahead : digital challenges facing print magazines / Brooke Erin Duffy --. Sex, lies, and advertising / Gloria Steinem --. Is there a text in this advertising campaign? : literature, marketing, and Harry Potter / Philip Nel --. Newspapers rocken espanol / Mark Fitzgerald -- pt. 3 : The electronic media. What is news? / Neil Postman and Steve Powers --. Queens for a day : Queer eye for the straight guy and the neoliberal project / Katherine Sender --. Deconstructing the diversity principle / Philip M. Napoli --. Radio and modernity : time, place and "communicative capacity" / David Hendy --. Fallout : a follow up to "the internet debacle" / Janis Ian --. Promoting the industry / Janet Wasko --. Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art / Matthew P. McAllister, Ian Gordon, and Mark Jancovich -- pt. 4 : The digital media. The long tail / Chris Anderson --. Peer production and sharing / Yochai Benkler --. Your brain on video games : could they actually be good for you? / Steven Johnson --. Sports online : the newest player in mediasport / Michael Real --. Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture / Henry Jenkins --. Download this : youtube phenom has a big secret / Ethan Smith and Peter Lattman -- pt. 5
: Advertising and public relations. The work of adcult / James B. Twitchell --. "Chaos scenario" : a look at the marketing industry's coming disaster / Bob Garfield --. Rethinking television in the digital age / Joseph Turow --. Philanthropy as public relations : a critical perspective on cause marketing / Inger L. Stole --. Media, war, and propaganda : strategies of information management during the 2003 Iraq war / Deepa Kumar --. The public and its problems : some notes for the new millennium / Stuart Ewen
: Advertising and public relations. The work of adcult / James B. Twitchell --. "Chaos scenario" : a look at the marketing industry's coming disaster / Bob Garfield --. Rethinking television in the digital age / Joseph Turow --. Philanthropy as public relations : a critical perspective on cause marketing / Inger L. Stole --. Media, war, and propaganda : strategies of information management during the 2003 Iraq war / Deepa Kumar --. The public and its problems : some notes for the new millennium / Stuart Ewen
주제
ISBN
9780415992046 (hardback : alk. paper) 0415992044 (hardback : alk. paper) 9780415992053 (pbk. : alk. paper) 0415992052 (pbk. : alk. paper)
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302.23 K44d
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