학술논문
소비체험에 따른 체험가치가 고객만족 및 고객 충성도에 미치는 영향 : 중국 심양지역 영화관람 소비자를 중심으로 / The Impact of Experiential Value of Consumption Experience on customer satisfaction and customer loyalty :Focused on movie audience in SHENYANG region China
Document Type
Dissertation/ Thesis
Author
Source
Subject
Language
Korean
Abstract
Experience is being considered as a new value of consumption since the “economy experience time” is coming. More and more consumers focus on not only the quality, function as well as price of production and service, but also the feeling of consumption. Enterprises begin to concern the value that the”experience” brings to consumers. Furthermore, they will devote themselves to increase the influence from “experience” in order to improve the customer loyalty. With the background mentioned above as well as plenty of literature review, the writer decides to choose customers in cinema as research object to look at their consumption experience, discussing the relationship between consumption experience, experience value and customer satisfaction, customer loyalty，in order to analyze how consumption experience have influenced customer loyalty as well as other relevant factors.