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Penny wise and pound foolish? How thinking style affects price cognition

Document Type

Article

Author

Tu, L.L.; Pullig, C.

Source

In: Marketing Letters. (Marketing Letters, 1 June 2018, 29(2):261-273)

Subject

Language

English

ISSN

09230645

Online Access

EBSCOHost PDF Full Text (ProQuest Central) Web of Science JCR 저널정보 Scopus Find it@PNU

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