소장자료
| LDR | 00732cam a2200000 a | ||
| 001 | 0100574064▲ | ||
| 005 | 20240422150350▲ | ||
| 007 | ta ▲ | ||
| 008 | 820225s1982 caua b 000 0 eng c▲ | ||
| 010 | ▼a82003367▲ | ||
| 020 | ▼a0803906137▲ | ||
| 020 | ▼a0803906145 (pbk.)▲ | ||
| 035 | ▼a(KERIS)REF000015836202▲ | ||
| 040 | ▼aDLC▼cDLC▼dDLC▼d221016▲ | ||
| 082 | 0 | 4 | ▼a302.2301▼223▲ |
| 090 | ▼a302.2301▼bB496m▲ | ||
| 100 | 1 | ▼aBerger, Arthur Asa,▼d1933-▼0150417▲ | |
| 245 | 1 | 0 | ▼aMedia analysis techniques /▼cArthur Asa Berger.▲ |
| 260 | ▼aBeverly Hills :▼bSage Publications,▼c1982.▲ | ||
| 300 | ▼a160 p. :▼bill. ;▼c22 cm.▲ | ||
| 336 | ▼atext▼btxt▼2rdacontent▲ | ||
| 337 | ▼aunmediated▼bn▼2rdamedia▲ | ||
| 338 | ▼avolume▼bnc▼2rdacarrier▲ | ||
| 490 | 0 | ▼aThe Sage commtext series ;▼v10▲ | |
| 504 | ▼aIncludes bibliographical references.▲ | ||
| 505 | 0 | ▼aPart 1: Techniques of interpretation -- Semiological analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Part 2: Applications -- Murderers on the Orient Express -- Seven points on the game of football -- Sex and symbol in fashion advertising -- All-news radio and the American Bourgeoisie.▲ | |
| 650 | 0 | ▼aMass media▼xMethodology.▲ | |
| 650 | 0 | ▼aMass media criticism.▲ |
Media analysis techniques
자료유형
국외단행본
서명/책임사항
Media analysis techniques / Arthur Asa Berger.
발행사항
Beverly Hills : Sage Publications , 1982.
형태사항
160 p. : ill. ; 22 cm.
총서사항
서지주기
Includes bibliographical references.
내용주기
Part 1: Techniques of interpretation -- Semiological analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Part 2: Applications -- Murderers on the Orient Express -- Seven points on the game of football -- Sex and symbol in fashion advertising -- All-news radio and the American Bourgeoisie.
ISBN
0803906137 0803906145 (pbk.)
청구기호
302.2301 B496m
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