학술논문
Subject Perception of Newspaper Characteristics Based on Front Page Design.
Document Type
Article
Author
Source
Subject
*Newspapers
*Mass media
*Periodicals
Cities & towns
Respondents
*
*
Language
ISSN
0739-5329
Abstract
Perceptions by college students of a newspaper's front page design characteristics were analyzed. The study included separately owned, broadsheet newspapers of at least 100,000 circulation in 10 U.S. cities. Findings were: 1) respondents gave moderate to good ratings to most of the newspapers on most of the dimensions; 2) three pairs of newspapers were significantly different on the colorful/drab dimension; 3) in two pairs of newspapers, the more traditionally designed paper was more closely associated with hard news; and 4) modern-format newspapers received higher overall quality scores than papers with more traditional designs. [ABSTRACT FROM AUTHOR]