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Using athletes as endorsers to sell women's sport: Attractiveness vs. expertise

Document Type

Journal

Author

Source

JOURNAL OF SPORT MANAGEMENT; OCT 2004, 18 4, p350-p367, 18p.

Subject

Language

English

ISSN

08884773

Online Access

EBSCOHost PDF Web of Science JCR 저널정보 Scopus Find it@PNU

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