학술논문

어포던스기반 만보기앱 UI 어플리케이션 마케팅 디자인 연구
Document Type
Article
Author
Source
문화와융합 45. 8 (2023): 691-699.
Subject
어포던스
행동 유도성

UI
어플리케이션
플랫폼
마케팅
Affordance
Behavioral induction
apps
Application
Platform
Markting
Language
Korean
ISSN
29509742
Abstract
It is called behavioral induction in the sense of inducing a movement or action. This behavior is referred to as affordances, that is, what the actor can do with the environment and relationships. In this way, affordances becomes a basic concept in UI design. If it works as expected without explaining how to use it, it can be said that the object has affordances. Through the study of application design factors, environmental and internal capability factors that affect strategy setting and execution, and strategies derived using the application app problem and external environment analysis were studied. It also studies the marketing strategies of pedometer app platforms that are increasing user satisfaction by providing various benefits such as events and point accumulation.