부산대학교 도서관

Purpose –Tourists are more likely to create memorable experiences when they temporarily escape from their daily routines, indulging in pleasure, relaxation, novelty, meaningful or new knowledge, and social interactions. These memories yield various positive results. Therefore, this study aims to investigate how memorable tourism experiences (MTE) contribute to tourists' well-being and the development of attachment to tourist destinations by positively influencing social capital. Design, data, and methodology – To achieve the study's objectives, research models and hypotheses were developed after reviewing relevant literature. Subsequently, an online survey was conducted with 489 who had visited Busan, and the collected data was analyzed, leading to significant findings. Result – The study found that memorable tourism experiences exerted a significant influence on both social capital and tourist well-being, ultimately contributing positively to the development of attachment to tourist destinations. Conclusions – Therefore, it is crucial to foster trust and cultivate beneficial social networks by providing tourists with opportunities to engage in connections and collaborations within the destinations.