부산대학교 도서관

In this study, Willingness To Pay(WTP) is estimated for Materials Bank Service using Contingent Valuation Method(CVM). Particularly, a two-staged CVM procedure is designed and proposed for the WTP estimation where a preliminary survey with an Open-Ended question(OE) is followed by a main survey with Double-Bounded Dichotomous Choice questions(DBDC). Through this two-staged CVM procedure, it is aimed to help a survey respondent in deciding his or her WTP within a spreaded range of WTP given by the DBDC. Meanwhile, the base starting points required by the DBDC-based main survey are provided by the OE-based preliminary survey. In terms of the mean and the median, results show a consistent WTP pattern that WTP’s of the DBDC-based main survey are smaller than WTP’s of the OE-based preliminary survey.