학술논문

How Receptive Consumers are towards Green Advertisements: A Case of Western Uttar Pradesh, India.
Document Type
Article
Source
TSM Business Review; Dec2016, Vol. 4 Issue 2, p23-40, 18p
Subject
CONSUMER attitudes
GREEN product advertising
GREEN products
CONSUMER behavior
GREEN marketing
Language
ISSN
23483784
Abstract
Copyright of TSM Business Review is the property of Thiagarajar School of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)