학술논문

Young adult peer crowds, e-cigarette advertising exposure, and e-cigarette use: Test of a mediation model.
Document Type
Academic Journal
Author
Pokhrel P; Population Sciences in the Pacific, University of Hawaii Cancer Center, University of Hawaii at Mānoa, 701 Ilalo St, Honolulu, HI 96813, United States. Electronic address: ppokhrel@cc.Hawaii.edu.; Kawamoto CT; Population Sciences in the Pacific, University of Hawaii Cancer Center, University of Hawaii at Mānoa, 701 Ilalo St, Honolulu, HI 96813, United States.; Lipperman-Kreda S; Prevention Research Center, Pacific Institute for Research and Evaluation, 2030 Addison St, Berkeley, CA 94704, United States.; Amin S; Population Sciences in the Pacific, University of Hawaii Cancer Center, University of Hawaii at Mānoa, 701 Ilalo St, Honolulu, HI 96813, United States.; Charles P; Population Sciences in the Pacific, University of Hawaii Cancer Center, University of Hawaii at Mānoa, 701 Ilalo St, Honolulu, HI 96813, United States.; Danko A; John A. Burns School of Medicine, University of Hawaii at Manoa, 651 Ilalo St, Honolulu, HI 96813, United States.; Valente T; Population and Public Health Sciences, Keck School of Medicine, University of Southern California, SSB 302W 2001 N. Soto Street, Los Angeles, CA 90031, United States.; Sussman S; Population and Public Health Sciences, Keck School of Medicine, University of Southern California, SSB 302W 2001 N. Soto Street, Los Angeles, CA 90031, United States.
Source
Publisher: Elsevier Country of Publication: Ireland NLM ID: 7513587 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1879-0046 (Electronic) Linking ISSN: 03768716 NLM ISO Abbreviation: Drug Alcohol Depend Subsets: MEDLINE
Subject
Language
English
Abstract
Background: Young people often make lifestyle choices or engage in behaviors, including tobacco product use, based on the norms of peer crowds they affiliate with. Peer crowds are defined as reputation-based peer groups centered around lifestyle norms (e.g., Hipster, Surfer, Hip Hop). This study examined the effects of peer crowd affiliation on e-cigarette use via increased exposure to e-cigarette advertising and increased social network e-cigarette use.
Method: Data were collected from 1398 ethnically diverse young adults (Mean age = 22.3; SD = 3.2; 62% women) in six-month intervals over one year. Path analyses were used to test a mediation model in which advertising exposure and social network e-cigarette use at six-month follow-up were specified to mediate the effects of baseline peer crowd affiliation on current e-cigarette use at one-year follow-up.
Results: Affiliations with Popular-Social and Alternative peer crowds at baseline were associated with higher e-cigarette advertising exposure at six-month follow-up. Affiliation with Popular-Social peer crowd at baseline was associated with increased social network e-cigarette use at six-month follow-up. Affiliation with Popular-Social peer crowds at baseline was found to have a statistically significant indirect effect on increased e-cigarette use at one-year follow-up via increased e-cigarette advertising exposure at six-month follow-up.
Conclusions: Better understanding Popular-Social peer crowds may be highly relevant for development of tailored media and other interventions for e-cigarette use prevention among young adults.
Competing Interests: Declaration of Competing Interest The authors have no conflict of interests to declare.
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