학술논문
Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect.
Document Type
Proceeding
Source
Subject
*Marketing research
*Marketing theory
*Consumer behavior
*Commercial product marketing
*Marketing & psychology
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Language
ISSN
0098-9258
Abstract
This article focuses on a study on inferential and perceptual influences in marketing. The authors believe that both influences can affect the expectations on judgments of affect. The article includes information on two studies in which participants received a "mood altering" beverage. Topics also include the naive theory and product judgments.