학술논문
Eager marketers may overlook consumers not so eager for 'shopless shopping.'.
Document Type
Article
Author
Source
Subject
*Shopping
*Consumers
*Consumer preferences
*Consumer behavior
*Marketing
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Language
ISSN
0025-3790
Abstract
Provides information on the development of technology that may lead to shopless shopping. Benefits of electronic shopping to both consumers and marketers; Consumer perception of the advantages and disadvantages of nonstore shopping; Means for consumers to figure out for themselves all of the benefits of breaking with traditional shopping methods.