학술논문

A CASE STUDY OF STRATEGIC GROUP MAP APPLICATION USED AS A TOOL FOR KNOWLEDGE MANAGEMENT.
Document Type
Article
Source
Journal of Computer Information Systems. Winter2015, Vol. 55 Issue 2, p68-77. 10p.
Subject
*Strategic planning
*Knowledge management
*Information processing
*Decision making
Titanium dioxide
Secondary analysis
Language
ISSN
0887-4417
Abstract
The primary objective of this paper is to demonstrate the use of the strategic group map as a tool for knowledge management. If knowledge is understood as the ability to process information into decisions and actions, the strategic group map can be seen as a tool for knowledge management at a strategic level. It enables sector information to be processed into knowledge and, as a consequence, into decisions and actions regarding competitive and growth strategy. This article is based on the industry of the most popular pigment in the world - titanium dioxide. This sector is characterized by a large number of unpredictable changes, which makes it a valuable example in the presentation of the tool that facilitates the strategic knowledge management. The materials used in this article are secondary data and come from a variety of sources, which were the basis for the creation of a strategic group map that made it possible to identify marginal groups, mobility barriers, and, as a result, anticipated strategic changes in the sector. [ABSTRACT FROM AUTHOR]