소장자료
LDR | 03122cam a2200289ia 4500 | ||
001 | 0091877033▲ | ||
005 | 20180519173910▲ | ||
008 | 110801s2010 nyu b 001 0 eng d▲ | ||
020 | ▼a9780061353246▲ | ||
020 | ▼a0061353248▲ | ||
035 | ▼a(KERIS)REF000015916627▲ | ||
040 | ▼aBTCTA▼cBTCTA▼dYDXCP▼dOEL▼dRCJ▼d221016▲ | ||
050 | 4 | ▼aBF448▼b.A75 2010▲ | |
082 | 0 | 4 | ▼a153.83▼221▲ |
090 | ▼a153.83▼bA698p2▲ | ||
100 | 1 | ▼aAriely, Dan.▲ | |
245 | 1 | 0 | ▼aPredictably irrational :▼bthe hidden forces that shape our decisions /▼cDan Ariely.▲ |
250 | ▼aRevised and expanded ed.▲ | ||
260 | ▼aNew York :▼bHarper Perennial,▼c2010.▲ | ||
300 | ▼axxii, 349 p. ;▼ccm.▲ | ||
504 | ▼aIncludes bibliographical references and index.▲ | ||
505 | 0 | 0 | ▼gIntroduction:▼tHow an injury led me to irrationality and to the research described here --▼tThe truth about relativity : why everything is relative, even when it shouldn't be --▼tThe fallacy of supply and demand : why the price of pearls, and everything else, is up in the air --▼tThe cost of zero cost : why we often pay too much when we pay nothing --▼tThe cost of social norms : why we are happy to do things, but not when we are paid to do them --▼tThe influence of arousal : why hot is much hotter than we realize --▼tThe problem of procrastination and self-control : why we can't make ourselves do what we want to do --▼tThe high price of ownership : why we overvalue what we have --▼tKeeping doors open : why options distract us from our main objective --▼tThe effect of expectations : why the mind gets what it expects --▼tThe power of price : why a 50-cent aspirin can do what a penny aspirin can't --▼tThe context of our character, part I : why we are dishonest, and what we can do about it --▼tThe context of our character, part II : why dealing with cash makes us more honest --▼tBeer and free lunches : what is behavioral economics, and where are the free lunches?▲ |
520 | ▼aWhy do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. ▲ | ||
650 | 0 | ▼aDecision making.▲ | |
650 | 0 | ▼aEconomics▼xPsychological aspects.▲ | |
650 | 0 | ▼aConsumer behavior.▲ | |
999 | ▼c정영주▲ |
Predictably irrational :the hidden forces that shape our decisions
자료유형
국외단행본
서명/책임사항
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
개인저자
판사항
Revised and expanded ed.
발행사항
New York : Harper Perennial , 2010.
형태사항
xxii, 349 p. ; cm.
서지주기
Includes bibliographical references and index.
내용주기
Introduction : How an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative, even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it expects -- The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?
요약주기
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
ISBN
9780061353246 0061353248
청구기호
153.83 A698p2
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