학술논문
'학술논문'
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1~20
Academic Journal
Iwao Seiichi; Iyanaga Teizō; Ishii Susumu; Yoshida Shōichirō; Fujimura Jun'ichirō; Fujimura Michio; Yoshikawa Itsuji; Akiyama Terukazu; Iyanaga Shōkichi; Matsubara Hideichi
Dictionnaire historique du Japon 18(1):103-104
Academic Journal
Dissertation/ Thesis
Dissertation Abstracts International; Dissertation Abstract International; 67-09A.
Book
In: International Handbook of Learning, Teaching and Leading in Faith-Based Schools . (International Handbook of Learning, Teaching and Leading in Faith-Based Schools, 1 January 2014, :515-531)
Book
Electronic Resource
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Impact of Sales Promotions on When, What, and How Much to Buy, Journal of Marketing Research, 25 (November), pp. 342-355.; Hansen, F., Christensen, L. & Thomsen, R. (2003). The role of retailer’s free-sheets in merchandising. Working Paper, Copenhagen Business School.; Hardesty, D., & Bearden, W. (2003). Consumer evaluations of different promotion types and price presentations: The moderating role of promotional benefit level. Journal of Retailing, Vol.79, pp.17–25; Hausman, J. (1978). Specification Tests in Econometrics. Econometrica, 46, 1251-1271.; Hayashi, F. (2000). Econometrics. Princeton University Press.; Jacoby, J., Olson, J. & Haddcok, R. (1971). Price, brand name, and product composition characteristics as determinants of perceived quality. Journal of Applied Psychology, 55, 570-579.; Jedidi, K., Mela, C. & Gupta, S. (1999). Managing Advertising and Promotion for LongRun Profitability. Marketing Science, 18, 1; Keller, K. (2009). Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding. Journal of Brand Management 16, pp. 290–301.; Laroche, M., Pons, F. Zgolli, N., Cervellon, M. & Kim, C. (2003). A Model of Consumer Response to Two Retail Sales Promotion Techniques. Journal of Business Research 56, 7 (2003), pp. 513–522.; Leckenby, D. & Wedding, N. (1982). Advertising Management: Criteria, Analysis, and Decision Making. Grid, Columbus, OH.; Lemon, K. & Nowlis, S. (2002). Developing Synergies Between Promotions and Brands in Different Price-Quaty Tiers. Journal of Marketing Research. Vol. 39, pp.171-185.; Leuthesser, L. (1988). Defining, measuring and managing brand equity: A conference summary. Marketing Science Institute Report, Cambridge, UK.; Levin, I., Schneider, S. & Gaeth, G. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Processes, 76, 149-188.; Liao, W. (2019). The impact of brand awareness, sales promotion, online advertising, product attributes, on Chinese tourist’s intentions to buy Thai Instant Noodle. Bangkok University, 2018.; Liesse, J. (1992). How EDLP influences brand equity. Advertising Age, 63, 17; Maghfur, M., Haryono, A. & Warso, M. (2018). Effect of price promotion, price and quality products on the improvement of sales increasing of east chirpy brand in Pt. Matahari Sakti area central java. Journal of Management. ISSN: 2502-7689, Vol 4, No. 4 (2018); Marcel, A. (2009). The effect of the marketing communication and price promotion toward brand equity. Business and Entrepreneurial Review, Vol 9, No 1, pp. 41-50.; Medina, O., Méndez, J. & Rubio, N. (2001). Calidad y precio en las marcas de fabricante y marcas de distribuidor: evidencias empíricas. Revista Española de Investigación de Marketing ESIC, pp. 91-124.; Mela, C., Gupta, S., & Lehmann, D. (1997). 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