부산대학교 도서관

Many CEOs are probably familiar with the theory of horizontal organization, whereby companies improve their performance by organizing around customer needs and natural workflows rather than conventional functions such as marketing, sales, or manufacturing. However, practical guidance as to which companies might benefit from horizontal organization, just how horizontal an organization should be, and how to implement the reorganization is rare. This article uses two case studies of companies that have recently implemented horizontal designs with significant success -- Kraft Foods and Ford Motor Company -- to start mapping that uncharted territory. As is clear, horizontal organization is no panacea: it is a way to build on strengths, not make up for weaknesses. But where it is appropriate, success appears to lie in determining the degree to which horizontal ideas should be applied to each individual company, as well as in the day-to-day task of making change happen -- and making it stick. INSETS: HORIZONTAL ORGANIZATION PRINCIPLES;SHOULD I GO HORIZONTAL?. [ABSTRACT FROM AUTHOR]