부산대학교 도서관

With the development of the society, the use of the SNS（Social Network Service）becomes more and more popular in our daily life, which makes the human communication more quickly and convenient. However, at the meanwhile, the SNS addiction also becomes progressively worse in the 21st century. In this thesis, the SNG (Social Network Game) which is frequently used by the student is taken as the research subject, and the reason for the SNS addiction as the research content. The research purpose of this thesis is to take immediate measures to prevent the addiction, make people, especially the student, and achieve good results in their study at the same time of enjoying the SNG games. In addition, it is also expected that the game industry can develop more good applications which can adapt to market development well by referring to the reasons for the game addiction.Therefore, this thesis takes the students as the research object, and puts forward 3 research questions and 11 hypotheses from the perspective of media and the user. And the detailed hypotheses are as follows：H. 1-1: The mutual interactions of the media may have a positive effect on the SNG addiction .H. 1-2: The contact possibility of the media may have a positive effect on the SNG addiction.H. 1-3: The game play of the media may have a positive effect on the SNG addiction.H. 1-4: The reward of the media may have a positive effect on the SNG addiction.H. 2-1: The self-control of the user may have a positive effect on the SNG addiction.H. 2-2: The pressure of the user may have a positive effect on the SNG addictionH. 2-3: The extroversion of the user may have a negative effect on the SNG addiction.H. 2-4: The introversion of the user may have a positive effect on the SNG addiction.H. 2-5: The relation with others of the user may have a positive effect on the SNG addiction. H. 3-1: The SNG addiction may have a positive effect on the attitude to learning.H. 3-2: The SNG addiction may have a positive effect on the adaption to the school life. The research reveals that the mutual interactions of the media, the contact possibility of the media, the game play of the media, the reward of the media, the self-control of the user, the pressure of the user, the extroversion of the user, the introversion of the user, the relation with others of the user have no effect on the SNG addiction. And the SNG addiction indeed has an effect on the attitude to learning and the adaption to the school life.Key words: media properties, user characteristics, SNG addiction, the attitude to learning, the adaption to the school life.