학술논문
소비가치가 공정관광 참여의도에 미치는 영향: 윤리적 소비의 조절효과를 중심으로
Effects of Consumption Value on Fair Tourism: Moderating Effect of Ethical Consumption
Effects of Consumption Value on Fair Tourism: Moderating Effect of Ethical Consumption
Document Type
Article
Source
관광경영연구, 24(2), 95, pp.133-147 Mar, 2020
Subject
Language
한국어
ISSN
2092-528X
Abstract
The aim of this study was to examine the effect of ethical consumption on the relationship between consumption value and fair tourism behavior intention. For empirical study, a survey was conducted during the period from November 4 to 15, 2019 in Busan, Korea and 150 samples were used for the final analysis. According to the analysis, consumption value such as functional value, emotional value and epistemic value affected critically on fair tourism behavior intention. The positive buying and local buying of ethical consumption had a moderating effect on relationship between consumption value and fair tourism behavior intention. Practical and theoretical implications of the results were addressed with the directions for future study.