부산대학교 도서관

The purpose of this study is to find strategies to vitalize the management of Chungcheongbuk-do Golf Association according to policy changes in the world of sports and the growing golfer population. For this purpose, the study analyzed the internal and external environment of the Association based on literature reviews and the PEST method to understand the reality of its management. In addition, an expert meeting was held three times. The current state of the Association shows that it had no regular personnel to push forward many projects smoothly, implemented no new projects for the last three years, and had more projects in professional sports than sports for all. The PEST analysis results reveal that there were many short-term changes to golf policies(P), that Chungcheongbuk-do Athletic Association and Korea Golf Association continued to provide financial support(E), that the expanding base of golf was accompanied by side effects, and that the professional golfer population increased(S). The advancement of electric and electronic devices made it easy to handle administrative affairs, communicate with the outside, and acquire golf knowledge at the individual level(T). Based on these findings, the study proposed the following strategies to vitalize the management of the Association: first, it should broaden its extension by developing new projects and educational programs; second, it should reinforce its administrative strength by securing its dedicated office and regular administrative personnel; and third, it should disclose its management information for smooth fundraising and transparent management and run donations including scholarships in a special account.