학술논문

Influencers Selection Model Using Association Rules
Document Type
Conference
Source
2022 International Visualization, Informatics and Technology Conference (IVIT) Visualization, Informatics and Technology Conference (IVIT), 2022 International. :90-94 Nov, 2022
Subject
Computing and Processing
Visualization
Social networking (online)
Blogs
Informatics
social media
influencers
marketing campaign
association rules
Language
Abstract
Since social media users are on the rise, influential users play a crucial role in online social networks. As a result, social media influencers can be an effective marketing tool for brands. This study proposes a model for evaluating the associations between social media influencers based on association rules. In this paper, we propose an association rules model using FP growth algorithm (Frequent Pattern growth algorithm) to detect relationships between influential users and help bands to best select multiple influencers for their marketing campaigns.