학술논문

"全媒体"浅述 / Brief Introduction to All Media Proofreading and Quality Control in Chinese Medical Periodicals
Document Type
Academic Journal
Source
湖北中医药大学学报 / Journal of Hubei University of Chinese Medicine. 19(1):127-130
Subject
全媒体
传媒
融合
发展
多元化
the whole media
media
integration
development
diversity
Language
Chinese
ISSN
1008-987X
Abstract
目的 "全媒体"是近年来中国出版传媒业界十分注重并在传媒实践中积极应用的核心概念,但是对于这一整合媒介形态以及这一媒介的内容生产与传播的全新传播实践活动,还缺乏足够的了解.本文拟从全媒体发展应用的实践为出发点,通过对全媒体的概念、内涵、现状、发展等方面进行辨析,全面分析全媒体传播的基本特点,以及其所蕴含的社会文化意义,以期引起出版传播学界对全媒体的进行更深入的研究、探索和思考.
"All media" is a core concept which has been taken seriously and used in media practice in publishing media industry,but there is still a lack of sufficient understanding of the new communication practices of the integrated media form and the production and dissemination of the media.This paper from the practice of media development and application as a starting point, analyzing its concept, connotation, status quo and development, and comprehensive analysis of the basic characteristics of the media, and the implication of social and cultural significance, in order to attract more in-depth research, exploration and thinking of the whole media in the field of publishing and communication.