학술논문

Pentagram's Natasha Jen gives Esprit an "effortless" new look: The fresh identity for the retailer includes its first ever monogram, a redrawn logo, a new approach to colour and a considerate reimagination of the "ground-breaking" stencil typeface developed in the 1980s
Document Type
Article
Author
Source
Design Week (Online Edition); 4/28/2020, p1-1, 1p
Subject
Fonts & typefaces
Monograms
Stencil work
Logos (Symbols)
Retail industry
Language
ISSN
09503676
Abstract
The article informs that fashion brand Esprit's label developed a cult following for its bold use of color and pattern and self-confessed flower power mission, which is aptly summed up by its brand philosophy of the time. It mentions that the finished identity comprises a redrawn logo, a refreshed typeface, the brand's first ever monogram, a new approach to color and an overall simplicity to the label.

Online Access